Phone Pitching – The Best Way But Make Sure To Do It In The Best Way

It’s a normal work day but as you enter the office you receive a high importance mail from your client informing you about the event they have in a couple of days. We know this a not new for you & will not rattle your cage, but we advise you to be prepared to make your clients event successful.

The first thing you will do is to pitch the event to the journalist. Phone pitching is a great way to make sure that you’re working with the exact target and that you gather instant feedback. Yes it requires a combination of research & quick thinking. It is equally important to be prepared for any first hand rejection as many of them would already have some fixed assignments coming up.

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Below are the tips that will ensure you’re prepared and ready for call downs.

Before you Dial, Research - Before making the call, spend plenty of time researching the target and their recent articles to make sure that he/she is still at the publication and covering the topic you’re pitching. Make sure that the story you are pitching to them is relevant & they may spare some time for it. Reporters are notorious for hating phone pitching, as they are very busy and always on deadline so this makes sense. If the story fits what they are covering then they may go the extra mile to get it covered.

Make Sure you Call Reporters the Right Time – Timing is the key, as a PR person you need to make sure that you call at a time when they are open to pick your phone & discuss your pitch. Don’t call at early morning, before break time or at the time when they leave the office. This may make them restless & they may even disconnect without listening your pitch.

Plan Your Pitch in Advance – Keep your pitch as simple & short as possible, no one have time to listen stories about your pitch. Make sure it excites them & motivate them to cover it for you.

Follow Up – Don’t be stupid enough to get convinced by their nod on the phone. Write an official mail to them & try your best to seek their confirmation over it.

Here you go guys we hope our tips will make your phone pitching better & strong. If you looking out for PR experts to take care of your business promotion, you can always get in connect with Mediagraphix - a leading PR agency in Delhi to boost up your marketing efforts.

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How To Approach the Right Logo Design Company For Your Business

Whether you are a startup or a well established business, you always required the best logo for your business to witness progressive success in future. So, it’s time for you to choose a good logo design company to help you from launch of your brand new website to redesign your business logo design with a motive to offer the best outcome, all you want to ensure that you choose the right firm that can meet your requirements and prospect. There is no doubt, having the perfect logo can make a world of difference for your business in terms of consumer attention and trust.

So, here are some major points to keep in mind while looking to hire a logo design company:

 (Image Source: cinrsolutions.com)

 Set your Budget

Setting up a budget to get a unique logo design for your business is always very crucial as it’s helps you to make a decision for affordability. When it comes to choose a logo design company in your budget, it’s very important for your business to go with such logo design company which will provide you a logo design of your money worth.

See Also: Why image management is important for startups



Get Reviews

Second and the most crucial things are to get some reviews about the company from some reliable sources. Always try to approach for a logo company whose prime motive is customer satisfaction at any cost. Search a company that won’t charge to your business every single time even on little edits or adjustments in design. A reliable and trusted logo design firm should also be willing to provide their support for any of your query. Reviews will help you to assure that the company served many satisfied customers in past.

Rich Experience

In order to get a unique logo design for your business, go for a company that has extensive experience within the area of logo and graphic designs. The desired company must have their work portfolio to show you so that you can decide from the wide range of services they offer for logo design. Having connection with experts of logo design will help you to get an innovative logo for your company with their rich experience and skills.

Easy To Reach

The last and very important thing is to look for ease. The company which is always available to meet needs of their clients with the both skills and problem solving approach is the right one for you. A company should be accessible online in order to answer all your queries promptly.

So, above are only few of the things that you should take care while looking to choose the right logo design company for your brand. Also, you can always go with online logo design contest sites, but don’t forget that it is possible to search a trustworthy company that can offer you a high quality business logo design at the best price. But, all you need is a little homework with these points.

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What Does a Luxury Pr Agency Do for Brands

Like all other Pr agencies, a luxury Pr agency is also bent on increasing the visibility of their clients to the targeted traffic in a specialized manner. Whether it is fashion or accessories, food or drink, jewelry or watches, health or beauty, automobile or technology, interiors and property Luxury Pr agencies will offer a different picture to the targeted audience, simultaneously highlighting their services and product in a most visually appealing manner. Luxury PR involves an all-embracing expertise in launching, creating and relocating brands. Their performance goes beyond conventional media relations on the way to an integrated, smart offer designed to deal with the clients’ brand, eminence and commercial needs.

(Image Source: cpp-luxury.com)

How Do Luxury PR Perform Task

Now to carry out the task successfully an all-inclusive, state-of-the-art approach is needed and while implementing the approach it usually takes various forms. Blending contemporary marketing approach with that of traditional trial and error methods is what gives way to high results for luxury PR agencies. While putting an example, luxury Jewelry Pr agency will initiate the venture by assessing needs of each customer so to make sure their individual public relations requirements. From that point, the agency will initiate its expedition of creating the brand awareness. Brand awareness is something, which when successfully accomplished, will definitely lead to enhanced visibility but also improved reservations.

See Also:  how pr agency works for business

Luxury PR aims at establishing deftly planned, well coordinated social media campaign, which includes sites like Twitter, Face book, and Pinterest, as the visual presentation there is easy to capture and pin. Maneuvering social networking sites is one of the finest mediums  to reach luxury brand consumer. Creating E-communication campaigns meant specifically for luxury agents and negotiators. Blending traditional media outlets with that of digital mediums and print thus creating elite media campaigns which includes exceptionally fabricated strategic events and retreats.

Effectiveness of Luxury PR Agency

Today PR planning and approach directly lay the foundation of success and growth for any company. PR is definitely a powerful, strong marketing tool and it is something that bridges the gap that exist between promotional strategy and targeted audience perception.  Luxury Pr has the capacity to expand perception about goods, services and varying business practices thus reaching an immeasurable number of qualified customers. Luxury Pr agency spreads an effective message, build awareness and enhance reliability over time.  Better than an ordinary PR house, luxury PR agency adds stars to the advertising and promotional campaign.

When the luxury brand and PR blends together and emerges as a collective knowledge base, all you will be gaining a deadly combination, designed to satisfy your specific requirements.

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Do PR & SEO work Together?

Yes, many would come up with this question now as the people in the industry has seen them performing outstanding complementing each other to achieve desired results. Yes, Public Relation & Search Engine Optimization has grown together so closely to each other, but they both are two poles apart. With the emergence of the digital revolution they have become symbiotic.

One basic difference to point out is that Public Relation will create the required buzz for your brand & get your voice heard loud & clear and act as an effective way of brand recognition; on the other hand what SEO does is to create the required buzz online, generate the required traffic on your website to increase your business.

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The question still remains unanswered…!!!

Yes in today’s digitally advanced world PR & SEO have to work together as they can & will continue to achieve the desired results for the clients. A strategically conceptualized PR Campaign can generate the required buzz for the brand in minimum cost. On the other hand a better conceptualized SEO campaign can get you the required online reach & may tap the right target audience.

So what will a PR agency do for you?

PR agencies, as opposed to advertising agencies, promote companies or individuals through mediums of editorial coverage.  This is well known as  “free” or “earned” media — stories appearing on websites, newspapers, magazines and TV programs — as compared to advertisements or “paid media”.

See Also: How PR agency work for small business

PR professionals are empowered with the task of growing, managing, and guiding the stakeholder/ consumer perception of your brand/company and the message received about your brand by these groups. Public Relation professionals aid the marketing and advertising campaigns of a brand by adding an extra layer of substance to the communication received by the targeted audience through articles, press releases, statements, events and comment through the media.

It is a well-known fact that people rely on people who they look at, so Public Relation does the same by approaching those experts in the market to shout about your brand or story. What it does is that it increases the trust factor in your brand & make your voice heard loud & clear.

After identifying key messages and strategic direction for your company or brand, Public Relation experts will work out closely what story, message, and event or news piece to deliver. Then… they write. There is no doubt that writing is a great portion of the PR professionals’ role. Writing fact sheets, news releases, positioning statements, media pitches, white papers, PowerPoint presentations, op-ed pieces, web copy, blog posts, ad copy, speeches, event results, captions and holding statements, every single one of these methods offers just one more opportunity to shape and guide the message given to the public.

SEO on the other hand is definitely a part that can be left behind while planning an effective PR strategy for your client. Today with all the technological & vertical advancement a PR agency also offers the Search Engine Optimization services to its clients. Acting like a one stop destination a PR agency have come a long way to make your brand a success.

So, if you are looking forward to take Public Relations services for your brand, you can always get in connect with Mediagraphix, a leading PR agency in Delhi with over 14+ years of extensive experience in the PR industry.

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Image Management – A Sure Thing All Startups Should Consider For

India is developing no doubt about it & leading that growth is a chain of Startups that don’t fear to invest in something they believe in, something they are confident that will surely be widely accepted by people across the country. Today we have good names in Startup who are widely recognized for making the lives of people easy like OLA, Zomato, Uber to name a few.

In 2014 a good numbers of Startups emerged & the number is to multiply by 3 in 2020. Here we believe that startups shouldn’t afford to neglect things like awareness creation, keeping an eye on competition, and following market trends, if we want to ensure that startups are able to woo the right investors, as well as increase footfalls. Managing a brand’s image and ensuring perception management plays a significant role in deriving value for the brand.

Creating the right perception in the minds of their target audience is the key & PR agencies today are the right people to reach out for its effectiveness. With a good PR campaign in place, a company can really grow in the long run. While it may not bring immediate financial benefits, in the long run, it will increase your business.

(Image Source: projectmanage.com)

PR agency is something that cannot guarantee you immediate increase in customers or sales however you will surely be benefitted with their strategic approach towards your idea or product. Public relations is not just a medium to obtain customers, but also one that helps provide the right amount of visibility for the products and services offered by the startup. It subsequently helps build the brand and image of a company or organization. It acts as a booster for the company and its employees’ morale.

See Also: how a PR agency works?

Image Management, yes this is the most effective tool that can make or break a brand & even make you stand tall in front of your competition.

In many situations, companies feel that they do not need to spend extra money on image management when they are doing well. Public Relations is absolutely critical to the success of your business, and slashing budget spends on marketing and PR is not a healthy way to look at growth in the long term.

In conclusion, PR is a process that is ongoing process that will make sure your startup reaches the success you have targeted not immediately but definitely. And no matter what you might believe at the moment, it will increase your sales in the long run.

If you are a startup and looking to build brand image of your business, you can always contact Mediagraphix – a leading PR agency in Delhi to offer you the best services for image management and brand promotion with over 14+ years of experience in the Public Relation industry.

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How a Public Relation Agency Work for Business

Regarding the matter of work and administration, a PR firm offers help with all parts of business advancement. Public Relation Agency offers devoted media scope on customary and traditional media like radio, Television, daily paper, sites and even field showcasing. PR experts additionally get ready press discharge incorporating themes, for example, customer's close to home history or highlighting the new progression in industry. Keeping in mind the end goal to realize what is significant in coupled to market needs, advertising authorities perform statistical surveying, with the goal that it gets to be clearer what themes will be controlling prevalent thinking in this manner, directing purchaser point of view, as their supposition will work emphatically or adversely upon the organization.

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Comprehension Customer's Requirements

PR offices attempt to figure out what a customer needs, just to move him into brand affiliation. PR tries numerous a things like changing negative observation around a point, topic, telling forthcoming customers around another item or administrations likewise exposing the essentials of a customer organization. PR offices underscore the crucial components of an organization; likewise highlight the fitness as far as rendering administration. The goal of an unbeaten PR is to construct admired constructive compatibility with the general population who matter, individuals that incorporates buyers, speculators representatives, and people in general on the loose.

Major PR Kits

The essential objective of a PR organization is to guarantee that open stays very much educated about administrations items in blend with the organization history and its center work society. With the goal that there remains, no dubiousness in the middle of clients and brand and their interchanges may proceed in two-way technique where organization will pay regard to clients and client will just as comprehend what the organization needs to say. Presently to keep up the legitimacy of this correspondence, a PR organization lives up to expectations through after press unit. A Public Relation Agency through Relevant Photographs, Added press discharges, Transparent Product Descriptions, highlighting Company Literature, Underline Executive profiles and Organizational outlines make a decent attempt to make client mindful of every noteworthy change.

Online Networking Service

PR agencies have the information to make content and nowadays firms have drawn one stage nearer in utilizing online networking and pursuit administrations keeping in mind the end goal to make clients all around educated. So from Facebook to Twitter, from Instagram to Linkedin, from making sustains to blog entries, PR agencies understand the benefits of social media for business to render quality direction. Agencies are as of now familiar with the traps how to enamor different sites to pick up scope, so PR organizations lash to increase regular connections completely through engaging substance.

So, if you are looking forward to hire a pr agency for all your business promotion, Mediagraphix is the best pr agency in delhi to offer you the best promotional strategy for your business promotion efforts.

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